The Last Billboard

Located on the corner of Highland Ave and Baum Blvd in Pittsburgh, PA, The Last Billboard is a custom designed system of rails and scaffolding to which individual plywood letters are attached. 

In an increasingly digital world, The Last Billboard is analog to the smallest detail.  Each month, a new person is invited to create a display on the 36-foot-long rooftop billboard, which is then installed by hand.

My role: Project Manager

Design by Pablo Garcia and Jon Rubin

Curated by Jon Rubin